How do you let people know that you have written book with out clubbing them over the social media?
Marketing: A passive aggressive sport.
Passive Marketing– I am passively marketing to you right now. I had a catchy title for my blog post. I provide useful information and there is a link to my book, ready for anyone who clicks. I offer tips and tricks and tell a secret, I re-post other authors blogs and read their books. I offer advice, although I am new to marketing. It creates dialogue. People can say, he was helpful or better yet, I was able to help. Provide words of encouragement.
Active Marketing- Deliberate and purposeful. Buy my book, I want your money. Here’s my link www.buymyblahblahbook.com . That sums it up. Active marketing is like fire works, or a one night stand, after the flash and bang, people go home, sometimes they are embarrassed, sometimes they realized they need to make major life changes, and join a backwoods soap carving cult.
What we really want is to have people talk about our work, tell their friends over dinner and drink, stair mastering at the gym, sweating in the steam room, driving in the car, and all say the same thing, I really enjoyed it, you should read it too.
What do you do? It’s time for a bit of America pragmatism, we’re hunting wabbits. ‘You catch more flies with honey than you do with vinegar.’ This is focused on twitter. I’ll cover other platforms sometime in the future.
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Ask a question ??? How has your face affected you?
Announce a discovery A big hole in my plot just fixed itself!
Tell a secret, a red hot secret, but whatever it is, it better not be about your book, you’ll be spit out faster than a plate of sandy calamari.
Associate what you want with what you are telling people about. Don’t beg the question. ‘My book is great because it’s great!’
Have a noble cause. This will leave a lasting impression!!! Proceeds to charity.
Say something quirky or non sequitur. Never ask a police officer to drive you home when you are naked.
Give us another quote! “We learn by doing.” – Aristotle
Have a conversation that people can’t ignore. Everyone is a voyeur. Global warming is good for tomatoes and cats! (Wait, that’s quirky.)
Figure out who is your audience. If you do all of the above and it’s not working, you are telling the wrong people. Who would buy what you have to offer? Now go on don’t be shy, talk to them, be nice, give us your best smile.
Now that people are lured in club ’em over the head with content! And make that sale!